Our Mission

At Vital Foods, we are committed to producing natural, scientifically supported, nutritional supplement products to help people lead healthier and more vibrant lives.

Vital Foods began in 1991 with one simple product, Kiwi Crush, made from a totally natural ingredient, kiwifruit.


Realizing the huge potential of New Zealand kiwifruit in the supplements arena we continue to develop kiwifruit based products with a core focus on refining and improving the digestive health properties and indications for our unique and proprietary, clinically proven, kiwifruit powder extract, Zyactinase.

In 2007 a significant research project was undertaken to prove the safety and efficacy of Zyactinase in digestive health. The results of the safety testing and clinical trials were outstanding and set the platform for us to launch our digestive health brand Phloe Bowel Health.

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